Belgian Art & Design Fair

Visual identity, printed matter and website for the Belgian Art & Design Fair, a Belgian fair for art and design. Colour, typography, placement and shape are open variables within a fixed framework, so that each application, from poster to digital format, takes its own composition from the same rules. The palette takes the red, yellow and black of the Belgian flag, and the identity was developed in dialogue with the scenography by Doorzon Interior Architects and Theo De Meyer.