A consideration 02

Does a country still has a graphical identity?





Founded thoughts: Christian Etter

“I am lucky. I was born in Switzerland, where I learned how you should design. Now I live and work in different countries, I speak different languages, and my friends come from different parts of the world. One family. I am very lucky.

Then I think, how come design always looks the same, feels the same? I meet international designers and I can’t see any difference between their work and mine. Even though they come from across the globe, the cultural variety seems to be watered down. Things like the Internet, international exhibitions, low cost airlines and the domination of the English language have opened the door to the whole world.

Is it really the whole world or just what is adaptable with western standards? Is it necessary? Or maybe, do I have to know other cultures’ identities in order to understand mine?

I don’t know.”

Further thinking